Shopping Centre Advertising
Of the numerous platforms available today to advertise and target your desired audience, one of the most innovative and effective platforms is advertising in shopping malls. Shopping mall advertising offer great scope to connect with your target audience in plenty of ways.
A person visiting a shopping mall may not necessarily be going there to shop. He/she could be there to visit the multiplex (which is inside the mall), to visit the food court or simply to spend some leisurely time with friends or family. However, whatever the purpose of the visit, he/she cannot possibly remain oblivious to the branding or promotion activities of various brands in the mall. Hence, there is almost a negligible chance that advertising in shopping centres goes unnoticed or wasted.
Shopping malls have the unique advantage of advertising the product, as well as offering it for sale under the same premises. This makes it easier to entice the high reach-high traffic shoppers to make a purchase decision. Other means of advertising like TV, radio, print, etc. do not possess this advantage and creates impulse buying ,Brand awareness and brand recall tailored to suit tastes, preferences and buying patterns of shoppers in that region.
SMB UNIQUE AND UNCLUTTERED PILLAR ADVERTISING ACROSS ALL MAJOR SHOPPING CENTRES TAKES BRANDS AND MALL ADVERTISING TO THE NEXT LEVEL.
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